Cookie Policy

• Necessary Cookies

These Cookies are essential in order to enable you to move around websites or online properties and use their features, such as accessing secure areas of a website. Without these Cookies, Activision cannot provide services you have asked for, like secure login areas.

• Performance (or Analytics) Cookies

These Cookies collect information about how visitors use a website or online property, for instance, which pages visitors go to most often, and if they get error messages from web pages. These Cookies don't collect information about the actual identity (e.g., name) of a visitor. All information these Cookies collect is aggregated. They are only used to improve how a website or other online property works. We generally contract with third parties (such as Google Analytics), to provide these services on our behalf.

• Functionality Cookies

These Cookies allow the website or online property to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personalized features. These Cookies can also be used to remember changes you have made related to accessibility (e.g. text size, fonts) and customization. They may also be used to provide services you have asked for such as watching a video. The information these Cookies collect may be anonymized and they cannot track your browsing activity on other websites.

• Social Media Cookies

Social Media cookies are set by a range of social media services we have added to our sites to enable you to share our content with your friends and networks. They can track your browser across other sites and build up a profile of your interests that may affect the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these content sharing tools.

• Advertising Cookies

These Cookies are used to deliver advertisements that are more relevant to you and your interests. They also help limit the number of times you see an advertisement as well as measure the effectiveness of the advertising campaign. They remember that you have visited a website and this information is shared with other organizations or advertisers.

Activision may partner with third party online advertising and analytics companies to tailor and deliver advertisements, products, services, and promotions on Activision Properties, as well as other online properties which we do not control. To help select the ads of greatest interest to you, these companies may use Cookies to collect and track information such as demographic data (e.g., gender, occupation, etc.), aggregated information, search keywords, geo-location, and device-related data (for example, browser type, language, IP address, advertising ID, time/date)to select advertisements that are more relevant to your interests and to better personalize the experience for you. In some instances, third-parties may also use Cookies to collect anonymized or device-related information about your visits to Activision Properties in order to monitor the effectiveness of the ads (e.g., by using analytics Cookies) and to provide third party advertisements about goods and services likely to be of greater interest to you.

Activision may use, combine and share anonymized or aggregated information obtained from Cookies with third parties such as vendors or advertising partners. For example, we may use information such as interests or gaming preferences to group you with other people with similar interests or preferences and place you into a market segment. We may then display advertisements which we believe people in your market segment will find relevant. We may also share personal and non-personal information obtained from Cookies with third parties such as vendors or advertising networks in order to permit them to provide services on our behalf or to partner with us in selecting and serving advertisements for us or our advertising partners.

• Similar Technologies

Adobe Flash Player is an application that allows sites to deploy dynamic web content. For example, we may use Flash Cookies to deliver video content to you on our Properties. Adobe Flash and similar applications use technology to remember settings, preferences, and usage in ways that are similar to browser cookies, but are managed through a different interface than your web browser. You can access your Flash management tools from http://www.adobe.com/ directly to manage your Cookie settings.

From time to time, we may use web beacons (or clear GIFs) on our websites or other online properties or include them in the email messages we send you. Web beacons (also known as "web bugs," "pixel tags," or "pixels") are small strings of code that provide a method of delivering a graphic image on a web page or in an email message for the purpose of transferring data. We use web beacons for many purposes, including site traffic reporting, unique visitor counts, advertising, email auditing and reporting, and personalization. For example, we may use these in emails to understand and analyze whether the email was opened or any links were clicked, in order to improve our future communications with you and other users. As a web beacon forms part of a webpage or email it does not have the same opt out options as other Cookies. Generally, you can render them ineffective by opting out of any cookies they set, by turning off images in your email service, or by viewing your emails as “text” rather than “HTML.”For more information on how to opt out of Cookies see the Managing Cookies section below, and for more information on how to turn off images in your emails or to view them as text see the “Help” section of your email service provider.

If you would like to find out more about Cookies you may find the following link useful: http://www.allaboutcookies.org/.