The Software License and Service Agreement will be updated. Please follow this link [https://www.activision.com/legal/ap-eula] in order to see these changes.
Activision uses "Cookies" to tailor content and marketing, and to improve and adjust user experiences. To find out more about "Cookies", and the options available to manage them, please click here.
Every day, millions of people worldwide use and enjoy Activision websites, products and services. We appreciate your trust in our products and services. To provide you with great games and make them better, Activision Publishing, Inc. (“Activision”) will collect both personal information and non-personal information (collectively, "Information") and act as the data controller regarding your personal information. We take care of how your Information is processed and used.
Table of Contents
2. ESRB Privacy Certified Program
3. Information We Collect and How We Use It
8. Information About Your Account and Retention Period
10. Users in the United States
11. Users in the EEA and the UK
12. Disclosure to Users Outside the US, the EEA, and the UK
13. Disclosure to Users in Japan
ESRB Privacy Certified Program
As part of the ESRB Privacy Certified Program, we are subject to audits of our Properties and other enforcement and accountability mechanisms administered independently by ESRB Privacy Certified.
Whenever you visit Properties that display the ESRB Privacy Certified certification seal, you may request information about:
DISCLAIMER: Although ESRB Privacy Certified does not monitor non-English Properties, Activision makes all best efforts to ensure that non-English Properties adhere to applicable data collection guidance and principles set forth by ESRB Privacy Certified, including adherence to EU and other territorial regulations outside of the U.S.
If you believe that we have not responded to your inquiry or your inquiry has not been satisfactorily addressed, please contact the ESRB Privacy Certified at: http://www.esrb.org/privacy/contact; or firstname.lastname@example.org.
Information We Collect and How We Use It
Activision collects Information about you from you and other sources. As set out below in greater detail, as well as in Section 10 for US residents, we use and in specific cases combine that Information to operate, tailor content, personalize, adjust, and improve our Properties, and to send you messages or personalized information about our games, your scores, new features and more, including for marketing and promotional purposes. In addition, we use your Information to operate our business, including analyzing our performance, meeting our legal obligations, and for recruitment purposes in the US.
Information Provided by You
As set out in more detail in the following, Activision may collect Information from you when you: (A) create an Activision account with a Property; (B) use our Properties; (C) participate in sweepstakes, contests and promotions; (D) use Activision customer service; (E) choose to receive newsletters on products and services, receive marketing emails, and/or participate in surveys; (F) receive mobile advertising; (G) buy Activision services or products online; or (H) allow sharing through Social Media.
A. Creation of an Activision Account
Activision will collect certain Information from you when you register with a Property. Personal information collected during registration includes your first and last name, email address, username, and in specific cases, phone number. This personal information is combined with other Information such as your date of birth, country and information about your interests in and use of various products, programs and services and marketing preferences. Additionally, we collect and combine Information when you link a third party account (e.g., XBOX Live, PlayStation Network, Steam and Battle.net) to your Activision account, such as the username or User ID associated with your third party account, and the use of certain Properties may require you to link a third party account to your Activision account.
B. Use of Our Properties
Activision collects, processes, and combines data such as your age, gender, interests, name, email address, gameplay, marketing preferences, customer service, and device-related information.
Activision also publicly displays certain Information about you, including third party account information and gameplay information, on the Properties, or the properties operated by our third party partners and licensees. For example, your PlayStation username will be displayed on leaderboards if you are a top player in a certain Activision game, whether or not you have an Activision account. If you have synced a third party account with your Activision account, we, or our third party partners or licensees, may make your username available to be searched by other users if you have not opted out of this feature. You may unlink the third party account or prevent it from being searched or your information from being shared with third party partners or licensees at any time through your Activision profile settings.
C. Sweepstakes, Contests, and Promotions
D. Interact with Customer Service
To be able to provide you with customer service and assist you with resolving any issues you may have, Activision collects Information from you including your contact details, together with details of your customer service issue and its resolution.
E. Receive Newsletters on Products and Services, Receive Marketing, and/or Surveys
You can review your options to manage and opt-out of mobile advertising by (1) visiting your mobile device developer's website or reviewing your device manual. Most mobile device developers will tell you how you can manage the settings on your mobile device to opt out of and/or delete Cookies from your mobile device, or to limit the use of your advertising ID, reset your advertising ID, and/or opt out of targeted advertising; or (2) by visiting https://optout.networkadvertising.org/?c=1 and/or http://youronlinechoices.com, or if you are in the EU http://www.youronlinechoices.eu/, for choices to opt out of advertising. You can also click on the AdChoices logo within an advertisement (where available).
Please note: adjusting your preferences as described in this section does not mean you will no longer receive advertisements,; it only means the ads you do see will be less relevant to your interests. We will also still use your device’s advertising ID to serve you with ads that may be less relevant to you; for example, we may use this for frequency capping (in other words, to control the maximum number of times you see the same ad from us).
G. Buy Activision Products or Services Online
H. Social Media
You can interact with some Properties through social networking sites, such as Facebook and Twitter (or social media plug-ins and applications) ("Social Media"). When you interact with Activision and/or the Properties through Social Media you acknowledge that we access your Information, such as name, username or profile picture, solely under your Social Media privacy settings, and use it to tailor content, marketing, and improve and adjust user experience relating to Activision Properties, and (1) give you exclusive content; (2) personalize your online experience with us within and outside our Properties; and (3) contact you under applicable marketing preferences through Social Media, including through providing tailored marketing, or directly by sending you the latest news, special offerings, and rewards.
Information Provided by Other Sources
We may also obtain Information, such as contact details (for example, name and email address), country, IP address, purchase histories, marketing preferences, cookie information, hardware and software information and other technical information about you from other sources, such as Activision Blizzard group companies, Social Media, our vendors (for example, event ticket providers and, merchandise vendors, and data aggregators), or partners (for example, advertisers, media partners or platform providers (e.g., Microsoft, Sony, Nintendo and Steam)), and combine that Information with Information we have collected from or about you. We only collect Information from other sources where they have confirmed to us they are legally entitled to share it with us.
Activision does not knowingly collect or store any personal information from children under 13 in the US or under the relevant age threshold in other jurisdictions where the child is located. However, we may collect technical information required for delivering the service and for the support of our internal operations from all users of our Properties. If parents believe that we have unintentionally collected their children’s other personal information or otherwise used their children’s personal information for another purpose, they may contact us via the Contacting Us section below.
We recognize a special need to protect the personal information of children. We urge parents to instruct their children to never give out their real names, addresses, phone numbers, or other personal information without parental permission, when online. Activision also recommends that parents familiarize themselves with parental controls available on consoles, mobile telephones, tablets and other devices they provide to their child and accompany their child when online. Please see the ESRB’s Parental Controls page, available here, for further details. Parents should contact Activision immediately if they have any concerns. Please see the Contacting Us section below for further details.
You have choices over the Information provided by you and by other sources, and how that Information is used by Activision. You can exercise your choices by updating your preferences at any time and also by managing your settings on your devices and third party accounts.
Your Choices About Information Provided by You
If you do not want to provide Activision with personal information, then you can choose not to provide it. If you choose not to provide us with personal information, we may not always be able to provide you with the Activision product or service you want. For example, without providing an email address, you cannot create an Activision account.
Your Choices About Information Provided by Third Parties
You may be able to control how third parties collect and share your Information by changing your preferences or opting out of collection directly with those third parties. Before disclosing Information to third parties, we recommend you check their respective privacy policies for further details.
Your Choices About Activision Using Your Information
You can exercise choices over how Activision uses your personal information and update your preferences at any time:
If you opt-out of receiving marketing communications from us, please note we may still contact you occasionally about the status of your account, such as to inform you that your account may be expiring, or for other service related information.
If you are a user in the European Economic Area (“EEA”) or the UK and would like to know more about your rights in connection with your personal information, please see the Users in the EEA section below. If you reside in the United States and would like to know more about your rights in connection with your personal information, please see the Your US Privacy Rights section below. If you are a resident of California or Nevada and would like to know more about your rights in connection with your personal information, please see the Your Additional Privacy Information for California Privacy Rights Residents section or Privacy Information for Nevada Residents section below.
As set out with greater detail below, and in more detail, Section 10 for US residents, Activision shares Information:
Any information, including personal information you reveal in a bulletin board, message board, chat room or other public forum is publicly viewable.
1. Activision Blizzard Group Companies
We disclose your information with the various Activision Blizzard group companies, available here, including for the group companies’ own marketing purposes. Activision is not responsible for the privacy practices of the Activision Blizzard group companies and the use of your Information by the group companies will be governed by those specific companies’ privacy policies, which you may find on each company’s website.
2. Vendors, Partners and Licensees
Vendors and partners provide goods and services (for example, platform providers, media partners, event ticket providers, merchandise vendors, tournament providers, survey providers, billing, consumer services support, consultancy, information technology hardware and software) to Activision to support, operate and develop the Properties and to deliver marketing communications on our behalf. Vendors use your Information to execute, deliver and/or occasionally improve the services they provide. We do not share Information with vendors to use for their own direct marketing purposes or any other purpose other than those set out in this section without your consent. We also share some of our players’ Information (for example, gameplay information) with our third party partners and licensees who create applications and websites that benefit our player community (for example, tournaments, leaderboards and gameplay statistic tools).
We will disclose your Information in the good faith belief we must do so by law, including but not limited to disclosure to law enforcement or other government officials in connection with an investigation of fraud, intellectual property infringements, or other activity that is illegal or may expose you or us to legal liability.
This may include responding to legal requests from jurisdictions outside of the United States where we have a good faith belief that the response is required by law in that jurisdiction, affects users in that jurisdiction, and is consistent with internationally recognized standards.
4. Legal Rights
5. Protecting Others
We disclose your Information with third parties where we believe this is necessary to protect the rights, property or safety of any person. For example, we disclose Information relating to an online account if we in good faith believe the user of that account is using it in ways that are harmful to others (e.g. making inappropriate contact with minors).
6. Sale of Our Business or Assets
Separately, in the event of a merger, acquisition, reorganization, bankruptcy, or other similar event, Activision's customer information including Information and communications may be transferred to our successor or assign.
As set out in detail below, Activision takes a range of security measures designed to help protect your Information. However, complete online and offline security can never be guaranteed, so you should always take care when sharing your information online.
Activision takes a range of security measures designed to protect your personal information and keep it confidential (unless it is non-confidential by nature, for example, publicly-available information like user generated content, leaderboard rankings, and scores, etc.). We also take steps to ensure that the personal information collected is protected from misuse and alteration. In addition, we request vendors who process personal information on our behalf to themselves take a range of security measures designed to help protect your personal information. However, the Internet by its nature is not a secure environment and the nature of security risks is constantly evolving, as are the technical and organizational industry standards relating to management of those risks. The complete security of any personal information collected, stored or used by us or our vendors cannot therefore be guaranteed.
Information About Your Account and Retention Period
As set out in more detail below, you can view, correct, update, or request the deletion of your personal information in any of your Activision accounts at any time.
If for any reason you wish to view, correct, or update personal information collected about you, or if you want to deactivate your Activision account, simply access your Activision account through https://www.activision.com/ or another product or service as applicable and edit your personal information. You will need your password to access your personal account. You may also send us an email asking us to deactivate your account at email@example.com.
If for any reason you are concerned with the way we are using your personal information, or would like to correct or request that we delete such personal information, you can send your request to us using the contact details set out in the Contacting Us section below.
The personal information we collect and use for these purposes includes:
We disclose this personal information to:
Activision also publicly displays certain personal information about you, including third-party account information and gameplay information, on the Properties, or the properties operated by our third-party partners and licensees. For example, your PlayStation username will be displayed on leaderboards if you are a top player in a certain Activision game, whether or not you have an Activision account. If you have synced a third-party account with your Activision account, we, or our third-party partners or licensees, may make your username available to be searched by other users if you have not opted out of this feature.
The personal information we collect and use for this purpose includes:
The personal information we collect and use for this purpose includes:
We disclose this personal information to:
The personal information we collect and use for this purpose includes:
We may disclose this personal information to:
We may disclose this personal information to
Activision is not responsible for the privacy practices of Activision Blizzard group companies and the use of your personal information by the Activision Blizzard group companies will be governed by those specific companies’ privacy policies, which you may find on each company’s website.
Residents of some states have certain rights in relation to their personal information. We describe below the rights that may be available to you, depending on your state of residence.
Right to Request Access to Your Personal Information
You may have the right to request, up to two times in a 12-month period, access to the personal information we have collected about you and information regarding the source of that personal information, the purposes for which we collect it, and the third parties and service providers to whom we sell, share, or disclose it. Please note that certain information may be exempt from such requests under law.
Right to Request Correction of Your Personal Information
You may have the right to request that in certain circumstances we correct personal information that we have collected about you. Some information may be exempt from such requests under law.
Right to Request Deletion of Your Personal Information
You may also have the right to request that we delete personal information that we have collected from or about you. Some personal information may be exempt from such requests under law. For example, we need certain types of personal information so that we can provide our Properties to you. If you ask us to delete it, you may no longer be able to access or use our Properties.
Limit Use of Your Sensitive Personal Information
California residents have the right to limit our use of their sensitive personal information if we use such personal information to infer characteristics about them. We do not currently use sensitive personal information for such purposes. In some states, we may be required to obtain your consent before collecting your sensitive personal information.
Sale and Sharing of Personal Information; Targeted Advertising
Under the laws of some states, consumers have the right to opt out of the sale of personal information or the sharing of their personal information with third parties for targeted advertising (also known as cross-context behavioral advertising or interest-based advertising). In applicable states, Activision automatically opts out any users who it knows to be between the ages of 13 and 15 from receiving targeted advertising.
We share certain information with third parties who do work on our behalf for the business purposes we describe above.
The personal information collected through these methods is associated with your browser or device, so if you would like to opt out for this information you will need to disable cookies or trackers as described above. Because your opt-out preference is stored in a cookie, if you reset your advertising ID or clear your cookies then we will not recognize your device or your choices, so you must opt out again. You may also disable non-advertising cookies through your browser or device settings.
In applicable states, where required, Activision recognizes Do Not Track settings and the Global Privacy Control.
Personal Information Collected Through Activision Accounts: In addition to the opt-outs related to advertising above, we support the applicable state laws by allowing residents to opt out of the sale or sharing of their personal information for targeted advertising by clicking here. Logging in with an account helps us to process your request. You can also submit a request to opt out of sales or sharin by emailing us at firstname.lastname@example.org.
How to Exercise Your Access, Correction, and Deletion Rights
You may exercise any privacy rights to which you are entitled by submitting your request to us here or sending an email to email@example.com. To exercise your right to correction, please update your account information directly or send an email to firstname.lastname@example.org.
For security purposes, we will verify your identity – and may request information from you to do so – when you request to exercise your privacy rights. If you have an online account you use to interact with Activision, logging into your account will serve to verify your identity and request. We may request additional information if we believe your account has been compromised. If you do not have an account with us, or if we have reason to suspect that the security of your account is compromised, then we may request additional information from you to match with our existing records to verify your identity, depending on the nature of the request and the sensitivity of the information sought.
Some states permit you to designate an agent to make requests to exercise your rights as described above. We will take steps to both verify the identity of the person seeking to exercise their rights as listed above, and to verify that your agent has been authorized to make a request on your behalf through providing us with a signed written authorization or a copy of a power of attorney.
Once we have verified your identity (and your authorized agent, as applicable), we will respond to your request as appropriate. If we are unable to complete your requests, we will provide you information about the reasons that we could not comply with your request, as required by applicable law.
We do not engage in “profiling” in furtherance of decisions that produce legal or similarly significant effects.
Right to Nondiscrimination
We will not deny, charge different prices for, or provide a different level of quality of goods or services if you choose to exercise these rights, unless allowed under applicable law.
Some state laws allow residents who are not satisfied with our response to their requests to appeal our decision by contacting us as described in the written notice we will provide to you.
b. Additional Privacy Information for California Residents
Notice of Privacy Practices for California Residents
Depending on how you interact with us, Activision may collect about you the following categories of personal information. For information about the purposes for which we use and disclose information, and additional potential disclosures of personal information, please see Users in the US section above.
We determine the retention period for each of the categories of personal information listed above based on (1) the length of time we need to retain the information to achieve the business or commercial purpose for which it was obtained, (2) any legal or regulatory requirements applicable to such information, (3) internal operational needs, and (4) any need for the information based on any actual or anticipated investigation or litigation.
California residents have the right to opt out of the sale or sharing of their personal information, as explained here.
The reporting information required by the California Consumer Privacy Act Regulations § 999.317 is available here.
We may need to collect your personal information in order to offer you the benefits and rewards you request. For example, we may need your email address in order to verify your account to deliver an in-game item. If we do offer you the chance to participate in such a program, your participation is optional. If you choose to participate, your participation will be subject to the applicable terms or conditions, and you may withdraw at any time. Your information has no real currency value or its equivalent.
California Shine the Light Law
California Privacy Rights for Minor Users
We will be happy to review, update or remove Information and/or content as appropriate. Residual copies of Information and/or content that have been removed from your account and/or the Properties may remain in our backup systems for approximately one month. We may still retain your Information to resolve disputes, enforce our user agreement, or comply with legal requirements; in this case, your personal information will be blocked from use for any other purpose.
c. Privacy Information for Nevada Residents
Under Nevada law, Nevada residents who have purchased goods or services from us may opt out of the “sale” of “covered information” (as such terms are defined under Nevada law) for monetary consideration to a person for that person to license or sell such information to additional persons. “Covered information” includes first and last name, address, email address, and phone number, or an identifier that allows a specific person to be contacted either physically or online. As discussed above, we share your information with certain third parties that we believe can provide you with offers and promotions for products and service of interest to you and in the other ways described above. We do not believe that our sharing in this regard would qualify as a sale under Nevada law. Nonetheless, if you are a Nevada resident who has purchased goods or services from us, you may submit a request to record your preference to opt out by emailing us at email@example.com. Please note we may take reasonable steps to verify your identity and the authenticity of the request.
As set out in more detail below, we only process or transfer your personal information where we can rely on legal grounds and appropriate safeguards to do so. You also have additional rights regarding your personal information if you are located in the EEA and the UK.
Legal Basis for Processing Your Personal Information
We only process your personal information where we can rely on legal grounds to do so. We process your personal information for the purposes set out below.
Performance of the Services
We process your personal information for the performance of our services, to provide or support of our products, or for any other feature you request or enable. This includes, for example, using your personal information to:
We process your personal information based on your consent. This includes, for example, providing:
We process your personal information where we have a legitimate interest to do so. This includes, for example, processing:
We process your personal information for compliance with a legal obligation to which we are subject.
Your Rights to Your Personal Information
You have the following rights in addition to your rights to view, correct, update, or request the deletion of your personal information as set out in detail in the Accessing Information section above. To access or delete your personal information, you can also make a request here.
You may object to the processing of your personal information based on a legitimate interest on grounds relating to your particular situation. You may, in particular, control the extent to which we market to you and you have the right to request that we stop sending you marketing messages at any time. You can use the methods described in the Accessing Information section above.
In certain circumstances, you can request that we transfer personal information that you have provided to us. You can send your request to us here.
Where we rely on your consent in order to process your personal information, you have the right to withdraw such consent to further use of your personal information at any time. You can use the methods described in the Accessing Information section above to update your marketing preferences.
For each of the rights described above, you can also send your request to us by using the contact details set out in the Contacting Us section above.
We hope that we can satisfy queries you may have about the way we process your personal information. However, if you have unresolved concerns you also have the right to complain to data protection authorities. You can bring the complaint in your member state of residence, place of work or where an alleged infringement of data protection law occurred.
Your personal information will be transferred to and processed in the United States where many of our central databases operate or other countries where Activision Blizzard group companies or vendors maintain facilities or business operations. We use European Commission approved contract clauses to protect your personal information. If you have questions, please contact us using the contact details set out in the Contacting Us section above.
EU and UK Representatives
For visitors from the EEA, Activision has designated Activision Blizzard Ireland Ltd its Representative in the Union and for visitors from the UK, Activision has designated Activision Blizzard UK Ltd its Representative in the UK. You may contact the EU or UK Representative using the contact details set out in the Contacting Us section above.
Disclosure to Users Outside the US, the EEA and the UK
In addition, if you are a visitor to our websites or other online products and services from outside the U.S., the personal information you provide will be collected, processed and stored directly on, or transferred to, servers in the United States or other countries where Activision Blizzard group companies or our other partners or vendors maintain facilities or business operations.
Business operator handling personal information: Activision Publishing, Inc. (Address: 2701 Olympic Boulevard Building B, Santa Monica, CA 90404, please see our website for the name of the representative).
With respect to the Information We Collect and How We Use It section above, for clarity, Activision may analyze your personal information about your activities and transactions, etc. and use such information for marketing, advertising, or profiling purposes.
With respect to the Sharing Information section above, for clarity, Activision may share your personal information as follows:
(i) Personal information to be shared
(ii) Scope of those with whom your personal information is shared (“Joint Users”)
(iii) Purposes of use by Joint Users
(iv) Name and address, and name of representative of the entity who is responsible for management of personal information to be shared